Rocc Naturals

ROCC Naturals was founded with a rebellious spirit and drive to do things differently; to do them better. Co-founder Prue Rocchi loves health and fitness. Yoga, half marathons, triathlons... she’s tried it all — although not always at a record-breaking pace. But looking at toothpaste, Prue saw a problem. If we were getting more conscious about how we fuel our body, why were we so relaxed about the ingredients we brush our teeth with?